A photograph Jasmine took for The Female Archetypes. The image shows a woman in a green trench coat standing in front of a white building.

The Proof Is in the Portfolio

A curated selection of projects that showcase tangible results and creative storytelling

Featured Projects

A phone on top of a letter writing kit on a table. The screen shows The Archetypes Journal, the blog of The Female Archetypes.

The Archetypes Journal: Omnichannel Content Strategy

Tasked with building an omnichannel content strategy from scratch, I positioned the brand as a thought leader on sustainable fashion, sociopolitical commentary, and womanhood, growing our combined following to over 5,000 across social channels.

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A woman sitting at a desk and working on a laptop. The laptop screen displays The Female Archetypes' website.

The Female Archetypes: Website Design and Copy

By redesigning the brand's website and rewriting its copy, I built a warmer, more editorial experience. Through ongoing optimisation and iteration, sessions have grown by 164%, and average time per session has grown by 120% year-over-year.

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An outside table with three plates. One plate has a chicken skewer, another has some camembert fritters, and the last has a prawn cocktail.

Mitchells & Butlers
Vintage Inns:
Social Media District Champion

As Social Media District Champion for Mitchells & Butlers Vintage Inns, I run the social media accounts for my site and manage the social strategy across 14 sites spanning Scotland and England, doubling engagement in the last year.

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Video Editing

From short-form social to explainers and event content, here’s a mix of the videos I’ve edited.